Rockstar's Grand Theft Auto 6 preview on Netflix generated over 100,000 US sign-ups during a six-hour exclusivity window on August 27, 2026, marking the platform's third-largest subscriber spike that year. The preview reached 31.1 million views within four days and drove a 33-34% increase in PlayStation and Xbox hardware sales in the UK, demonstrating Netflix's ability to engage AAA gaming audiences through exclusive content.