The 2028 Launch Rumor For NVIDIA RTX 60 “Rubin” GPUs Isn’t Surprising At All, And Makes Sense Given The Current Memory & Price Trajectory

NVIDIA is reportedly planning to launch its RTX 60 GPUs codenamed Rubin in 2028, a delay driven by current memory shortages and rising component prices that would make an earlier release prohibitively expensive for consumers. The company is waiting for supply chain normalization and price stabilization expected by late 2027 or early 2028 before releasing the next-generation cards.