NVIDIA is reportedly going to launch its RTX 60 GPUs codenamed Rubin in 2028, and it makes a lot of sense why the launch is so far away.

Don't Expect RTX 60 GPUs For A Long Time, But It's Better To Wait Than Getting A Lineup That Only Enthusiasts Could Buy

Recently, there have been many rumors surrounding NVIDIA's next-generation RTX 60 GPUs. The rumors have mostly been centered around the launch timeline, and what I can personally say is that most of the information being shared is just a guess, and nothing concrete has been set so far.

NVIDIA has made changes to its launch plans weeks and days prior to launch, and even unlaunched cards that were already announced. So using terms such as "confirmed" or "delayed" is baseless when they have no official information backing them up.

The latest information now comes from Kopite7kimi, who has been a reliable source in all things related to NVIDIA. He has shared information on past NVIDIA launches such as RTX 30 & RTX 40 series, which were right on the money. There were changes here and there, but Kopite is backed by a solid track record.

In his latest post on X, the insider states that the GR20(X) family is positioned for a launch in 2028. Kopite isn't delighted to share this news and says that it is "unfortunate" given that gamers will now have to wait longer to get hands on NVIDIA's next-generation products. He also states that he will minimize his updates on the Rubin RTX family until there is "definite news". Once again, this points to a lot of those hoaxes and fake stories that are being put out by outlets that post hoax news.

As far as we know, there are currently no talks of NVIDIA RTX 60 series on the partner end. There was a small discussion of an RTX 50 "SUPER" launch a while ago, but for now, those talks have faded into thin air. Whether that plan resurfaces on a later date remains to be seen, but the issue is not that NVIDIA cannot produce RTX 60 GPUs; it's a matter of economics.

NVIDIA's RTX 50 series are currently facing the highest price increases they have been at since the launch, and memory shortages coupled with component price hikes are further stressing the broad consumer segment, not just graphics cards. If NVIDIA were to release an RTX 60 series in, let's say, a few months, it will most definitely not be available at MSRP and will be short in supply.

These paper launches have affected the reputation of GPU makers for a long time, and by holding out on the release, NVIDIA is trying to hold out the current price hike wave. There are impressions that the memory shortages will ease out by the end of 2027 or early 2028, and that might be the right time for new GPU releases, but we aren't sure about that either.

One OEM comes out & says that pricing will plateau by 2027 and normalize by 2028, while others project price hikes & DRAM shortages to persist throughout the 2020s and even into the next decade doesn't sound like everything is going to return to normal in the blink of an eye. To sum it up, it will be wise to go by what Kopite said in his closing statement: to just wait and see the whole situation in the coming year. If things do get better, we will know for sure.

NVIDIA RTX GPU Families:

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