EXCLUSIVE: As bundling continues to take over streaming, Roku is introducing a customizable set of bundles with 30 new combinations of services including HBO Max, AMC+, Fox One and Starz.

It is the first time that bundles have been made available via Premium Subscriptions, which is essentially Roku’s version of a channel store. There are 30 possible combinations going live in the U.S., offering savings of up to 30% compared with signing up for each service individually. (See full list of bundles below.)

As is the case with all Premium Subscriptions, bundles can be found throughout the Roku platform including within the Subscriptions Destination, Streaming Store and Premium Subscriptions Home.

Data from research firm Antenna provided by Roku to Deadline points to the potency of sign-ups that come through Premium Subscriptions. The firm found that 76% of Premium Subscription sign-ups are incremental and would not have happened as direct-to-consumer transactions. Also, the 98% of subscribers were new to a given service.

Watch on Deadline

Earlier this year, Roku said it had surpassed 100 million global households. The company has agreed to be acquired by Fox Corp. in a $22 billion deal expected to close in the first half of 2027.

The new offerings come in the same week that rival Amazon Prime Video introduced a $30-a-month bundle featuring AMC+, Starz, BritBox, PBS Masterpiece and MGM+. Pay-TV providers like YouTube TV, DirecTV and Charter have been offering a growing menu of bundled packages, and even stand-alone SVODs like Peacock and Disney+ have formed direct bundles with streaming peers.

Roku’s subscription business has been on the upswing. In the first quarter, Premium Subscriptions registered the most sign-ups in it history, and subscription revenue jumped 30% over the prior-year quarter to reach $518.5 million. More than 75 individual subscriptions are available on Roku.

Randy Ahn, Roku’s VP and GM of subscriptions, told Deadline in an interview that the company had tested the bundles for several months before the launch, exploring a wide range of candidates. “It’s a capability that’s obviously extremely important to the industry and it’s great for subscriptions,” he said. The company’s main objective, he said, was to deliver “flexibility, choice and value” to its users.

Asked how Roku uses its vast amount of data to arrive at particular combinations, Ahn said, “There’s no magic-bullet formula.” Sometimes, he added, the logic behind a bundle is obvious; other times, the services may seem to “have nothing to do with each other, but maybe one is for a husband and the other is for the wife.”

He declined to offer specifics across the bundle portfolio in terms of revenue splits or data sharing. Asked about potentially scaling up the size of Roku’s bundles to match offerings with as many as five services, Ahn said Roku is open to possibilities but “focused on the capability” rather than quantity. “Over time, we want to continue to better understand how far bundles can go,” he said.

One of the services featured in the bundles is Howdy, Roku’s own $3-a-month, commercial-free home for library titles. Howdy launched in August 2025 and hit 1 million subscribers earlier this year.

For programmers, hitching their wagon to a large-scale tech platform is often worth giving up consumer data and revenue. Especially for the majority of streaming players now selling ads along with subscriptions, scale is crucial.

AMC Global Media is one example of a company willing to explore various potential ways of reaching streaming consumers. In a statement, Amy Leasca, the company’s EVP of partner growth, said Roku’s new bundles will help viewers “find the programming they want with a level of convenience and value individual subscriptions don’t offer.”

Two bundles are being offered in Mexico: Filmelier+ and Adrenalina Pura+; and Looke and Booh! Here are the bundles now available in the U.S.:

HBO Max and Cinemax

Howdy and A&E Crime Central

Howdy and Hallmark+

Starz and MGM+

Starz and Hallmark+

Starz and AMC+

Starz and Crunchyroll

Starz and BritBox

Starz and Acorn TV

Fox One and Fox Nation

AMC+ and Hallmark+

AMC+ and Acorn TV

Hallmark+ and Acorn TV

A&E Crime Central and Lifetime Movie Club

FlixLatino and Pinguinitos

Curiosity Stream and MagellanTV

Curiosity Stream and Get.factual

BritBox and BBC Select

Hi-YAH! and RetroCrush

Shout! TV and Screambox

Shout! TV and Midnight Pulp

Fandor and Midnight Pulp

Fandor and Sundance Now

PlayKids Learning and Ryan and Friends

MHz Choice and Kino Film Collection

Sundance Now and Kino Film Collection

Viaplay and France Channel

Viaplay and Walter Presents

UP Faith & Family and Howdy

UP Faith & Family and Dove Channel

UP Faith & Family and aspireTV+

MagellanTV & Docurama